Author: Zoltan Weber

After we suffered several major blows on our journey with AerinX, and our original plans and hopes seem to be deteriorating, I find it one of my most important and valuable duties to face and analyze the causes of how things turned out, however painful it is. I find this retrospection of utmost importance not to find people to blame or ruminate on what could have been, but for clarity, to draw and learn the lessons, and make sure I (and we) can do better next time.

I recently read an interesting book called Start with Why by Simon Sinek. Although I sometimes found it repeating itself and oversimplifying reality, I can still recommend reading it because I found it very inspiring and thought-provoking.

The book argues that most companies and most people only focus on WHAT they do and HOW they do it, but very often we all lose WHY we are actually doing things in the first place. We forget our true purpose behind our everyday struggles. And that is a problem in itself, which can lead to even more significant negative consequences. This made me wonder and think more deeply about why I actually work at AerinX.

This post has been my debt for a long time now, primarily toward my dear colleagues at AerinX. I’ve been thinking about this topic for quite a while, collecting and organizing my thoughts, trying to create a structure and an arc that makes the story somehow digestible. My intention and goal here are to give my colleagues and everyone else a look into my way and framework of creating solutions for specific customer problems or requirements and then deciding which solution to choose of the several possible. My purpose is to make you understand the background of my everyday decisions better and ingrain this framework into our company’s culture.

I am a graphomaniac. I write a lot. I write blogs, I write a diary, and I write a lot in my work as well. And I profit a lot from it!

Along with my career, many people told me how much better, easier, and more productive it is to work in such a structured, organized, and transparent environment that is a characteristics of projects and organizations run by me, compared to the chaos and disorder experienced in a lot of projects. Order and structure have many aspects and ingredients. In this article, I will analyze the role and importance of writing, and share some of my related thoughts and experiences.